Marci K encouraged us to join in the discussion boards at the Academy dinner the other night - I'm on my way home from Printing United where we were exhibiting a number of machines used in 'functional printing'. I'm now holed up in a hotel room in my hometown after a family visit with my mom and sister, nothing more to do, (I had too much beer at PU, done with that) so let's get to it.
One of the takeaways from the show I had from working our booth was the number of printers/attendees from the various market/process segments who have no idea the sheer volume of everyday products that are made using printing as an integral part of the manufacturing process. We got a few 'but where does the shirt go?', but a lot were amazed at the long list of consumer products they handle every day, not realizing they are printed. All that glass. All those electronic devices, touchscreens, solar cells, medical and health products. It's a big list, and it grows.
If the printers don't know, how can the public know? And if the public doesn't know, how can we grow awareness of the importance of this segment of the print family?
Seems to me, along with a trade show that essentially services people already on the inside, we as printers need to take the story of printing in 2020 to the general population and the government. Don't forget, the US Dept. of Labor dropped printing as a category in January, deeming it statistically irrelevant. With that vote of confidence, how are we ever going to find new workers?
...or should we just stay off the radar?
What say you, folks?
Those are great illustrations, a picture is worth a thousand words. Interesting the dialogue over on ASDPT over this compared to here. Any other people in crossover mode on this site/in the communities? Maybe it's only you and me Dave!!
Who are the other players here?
I think the functional side has one of the more interesting stories as we go forward, if we are looking at showing the general public the diverse world of modern printing.